In one of my favourite Facebook groups, someone asked should I start a blog or an Instagram account?
The simple and short answer is both. Which is the main response the questioner received.
I, however, asked some questions to dig a little deeper because the questioner didn’t go into much detail and that’s important. You need to know more about the person to be able to provide a better answer.
Two Different Platforms
An important thing to know is that they are two completely different platforms and can gain you different results from using them. The only thing a blog and an Instagram account have in common is they are a way for you to give free content and create, connect and grow your audience.
What’s Your Purpose?
I asked what the purpose of her creating a blog and/or an Instagram account was and whether she had something to sell. Her answer was, she had nothing to sell and she wanted to share her love of vegan food, exercise and healthy living. She was still at college and didn’t have a real direction she wanted to go in. She was also worried that so many people had said blogging was dead that she didn’t want to start a platform that wouldn’t be of any use or get any attention.
To me the answer seemed clear, she had no experience on either platform she wanted to connect with like-minded people and share her journey and passion.
I replied that I personally thought she would be better off creating an Instagram account to start with and do some microblogging (writing longer form captions) with a few of her posts to see:
a) how she liked writing longer form content and whether that would interest her in starting a blog and
b) if she wanted to connect more deeply with her audience and they enjoyed the content and captions she was creating.
I personally don’t think blogging is dead. Although this subject alone could be its own blog post. I think it depends on your focus, your marketing strategy, your time and the content you have to give. Plus I think you’ll find a lot of people who’ve said blogging is dead are:
a) still blogging, ironic right? or
b) spending time on another platform microblogging.
To be honest there isn’t a wrong way or a right way to start. It’s not linear. You could easily start an Instagram and an email newsletter before you start a blog or a business because you don’t know what you want to sell or promote.
The thing is nothing is ever so simple and there is never a right or wrong way to start posting online. You just need to start and go with your gut.
Need one to one support, with a question like this, then book a Get Unstuck session with me.